Many months ago, I was asked to draft a hiring notice for a position in my group. Now, I've been working in teams whose raison d'etre is 'innovation', so it is reasonable to assume that we not only do innovative things, but also are seen to be innovative (i.e. creative/different/novel/better/more effective) in everything we do.
I don't like most job postings, especially in the tech world - they are never candidate-centric. The average job ad will give you a dry list of expected skills and tell you something about the group looking to hire. They don't give you even a fraction of a hint as to what it would be like to work there, and why you would consider it worth your while in a life-changing way to work there.
They don't market the job in an engaging manner and they don't treat you as a human, or at least a human that thinks beyond keywords.
So I drafted what I thought was an engaging note, trying to succinctly describe what it would be like to come work for us, what someone could reasonably hope to achieve, and why someone should consider all this in the first place. Especially, since we were a off-beat team (or so I thought) that was both 'cool' (in theory) and 'challenging' (not being run-of-the-mill).
The ending of this story isn't hard to foresee: the notice went up to my supervisors who, in their wisdom, edited most of it out and in the end, we were left with a desiccated list of keywords. And yes, we did hire someone eventually (it's always hard to say if he was the best man for the post - time will tell), so it wasn't as if that was ineffective. But I thought we lost an opportunity to signal so many intangible attributes about who we are and what we do. Perhaps the people in charge of the notice didn't share those feelings with me.
A job notice is perhaps the first engagement that a candidate has with a hiring manager or a group or a company. First impressions are a great way to strike a chord. Don't lose that opportunity.