AE/Yuva Trailer Watch - II

The Hindi trailers are now featuring some of the songs - first Khuda Haafiz and now Kabhi Neem. The Tamil trailers are still in the triad establishing the characters of Surya, Siddharth and Madhavan. For those who will be following and watching both versions, the comparisons between the Tamil & Hindi casts will be very interesting to follow. The dialogues and scenes evidenced so far are almost identical. Madhavan (in his third different "look" for a MR movie) sports this drastic haircut, which started me thinking on how Tamil and the other South Indian film actors, (not to be called "South" - you idiotic media people) have never shied away from changing as required. Contrast this with a unkempt Abhishek B. , the Hindi counterpart of Madhavan in Yuva which is as far as he would go I guess. Especially as it was rumoured that he didn't want to play a negative role in the first place.

*** Having sat up last night to watch the three Aaytha Ezhuthu trailers (cool rotation of the dots in the logo, BTW), I could see a distinct difference in promotional styles on the Hindi & Tamil channels. The Hindi trailers almost to a film have songs leading their promos, however good or bad. The Tamil ones, OTOH, mix the montage with dialogues, scenes and songs. They also highlight the technical crew in a big way - the editor, writer(s), lyricists and cameramen are given fontspace apart from the MDs & directors. Yuva's trailers were initially in that mould, and now focus on the songs - wonder if that was influenced by the way things are promoted down in Madras. The focus of songs in Hindi trailers are probably explained because of the endless runs on music channels. *** Aaytha Ezhuthu is probably the biggest blogger-promoted upcoming film, atleast in my slice of the blogosphere. Again explained by the fact that people of this common profile are also those who are likely to be interested in Mani Ratnam or Ram Gopal Varma style films. *** Some of the stills revealed on websites are quite superb - that's right, pile on the expectations...