Nov 15, 2008

Star struck

Do you know that the inaugural Twenty20 Champions League will be held in India from the 3rd of December? And that ESPN Star Sports will telecast this?

If not, I bet you have not watched ESPN or Star Sports in the last week or so. Because these channels have been running a huge announcement logo beginning in the top left and working its way down. It encroaches so much real estate that your local cable-wallah might feel a little embarrassed if he did that to show ads.

It is either a sign of desperation or inanity, for these channels are usually viewer-friendly. But now football scores on the top right are painted over. You cannot tell what a tennis ball is doing on the left hand side of the court.

Why not put the logo in the middle and have a little inset on the top left for the sports?

2 comments:

SANTOSH KUMAR T K said...

Whatever craps this league doles out, at least you will not have to experience, Sivaramakrishnan, Arun Lal, Mohinder "mere khyaal se" Amarnath, Atul Wassan and the ilk! Ah, with all due respect, that still leaves Ravi Shastri. Tch! tch!

Will ESPN spring any surprises?

Anonymous said...

All that for nothing