Apr 12, 2011

Babies, Babas, Bappis, and Bas Karo

Outgoing Kerala CM V.S.Achutanandan called Rahul Gandhi an "Amul Baby" a few days ago, in a desperate attempt to remind us that much of the country is in the midst of assembly elections. Predictably, the Congress and its minions have seen red (ha!) , and dismissed this as being uncivilised and disrespectful.

I don't think there's anything wrong in being called an "Amul Baby". Assuming the usually bombastic VS was referring to the chubby "Amul Girl" and kids who've been reared on butter, Rahul Gandhi (who has previously been described as heading the "babalog") is being compared to an iconic figure says more clever things in a week than many of our politicians manage in years.

Of course, Kerala has lots of Babys of its own - none more prominent than the current Kerala Minister of Education M.A.Baby.


Apparently, Bappi Lahiri is some sort of an official cheerleader for the Pune Warriors IPL team. That team has the least amount of golden colour on its uniforms, so perhaps Bappi-da has been roped (though no lasso is big enough to...) into lending his auric presence to the proceedings.

Speaking of the Sonar Fella, here's an extract from a recent book about the making and impact of "Disco Dancer". Writer Anuvab Pal goes to Bappi Lahiri's house, where:

Now, during the walk, on either side of me, what I saw could be best described as gnomes. [...] It was a garden gnome, a little sculpture in ceramic.

But not of a random old white man but of Bappi Lahiri himself, wearing tuxedoes of different colours, almost as if fourteen midget marble versions of him, or a series of oversized tiled Bappi Lahiri action figures, we[r]e welcoming you into a room whose central decoration you were manipulated into observing -- a wall with two roman columns on either side. The wall had a huge framed photograph. In the photo were three people -- Mr Lahiri, Sonia Gandhi and Jay Z.

The article is here.
Speaking of gold and IPL, we're into the fourth year of the annual parade of extreme colour clashing combinations. The addition of the Kochi Tuskers and a revamped Bangalore outfit has taken the discolorations to stratospheric heights. Watching an overhead shot of the players during their match reminded me of some of the worst Powerpoint slides I've seen. And this supreme example of this website of a Japanese children's hospital (who must be undoubtedly, just to spite me, doing great humanitarian service during the current crisis).
(It has become exceedingly difficult to make pithy observations such as the above at home. As soon as they are made, the reluctant smile on people's faces gives way to grave concern. "You are going to tweet about this, aren't you?")

5 comments:

Salil said...

I'm waiting for Amul to come up with a pun on the Amul Baby comment!

Anand S said...

Still, a paean to the power of the brand, ain't it ? He coould haver said Farex or Pampers baby but he didn't. See ?

J Ramanand said...

Salil: that would be fun.

Anand: very much so.

Nikhil said...

They have heard you, Salil.
Here's the link -
http://www.amul.com/2010hits/page17.html

J Ramanand said...

It's not particularly clever though, is it? Pity.