Apr 5, 2003

NDTV's future
Since NDTV's contract to provide content for Star News ended on the 31st of March, major developments are starting to happen in the world of the Indian news channels.
NDTV finally cashes in on its extremely valued brandname, with 2 new channels in Hindi & English. More information from this message directly from the horse's mouth i.e Prannoy Roy speaks (seems we'll be seeing more of him in front of the camera again). The big news in that announcement is the return of the extremely popular The World This Week which introduced quality news programming into our lives (even on Doordarshan) on Friday nights. What's not clear to me is when the channels come on air.
Meanwhile, the post-NDTV Star News has a modified logo with the "News" in the logo written in Devanagari and new anchors (some lured away from rival Hindi news channels), in keeping with its almost 100% Hindi broadcasts.
Also, very quietly and lost in all of this, Sahara has launched a news channel of its own (which can be spotted in the inevitable channel surf spray).

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