Shaant Ishant, Shaant
Reactions to the Indian Premier League have ranged from the moral to the material. There's one thing I don't like: that Ishant Sharma was one of the highest 'bought' players. Nice for the lad and all, but if he really is the brightest bowling prospect (in a decade full of bright bowling prospects) around, is it really smart to let him be subject to further pressures? I can't see his franchise asking him to take it easy if they have paid so much for him. Bowling prospects for India have a habit of disappearing and not being well looked after, and I wish the BCCI would pay him a crore and ask him to sit at home in April.
2 comments:
Sigh! Another one of those cricket posts...
Wouldn't we be better-off investing that money in something more productive; Funding schools perhaps? Well, thats too boring I guess.
If funding schools is as 'sexy' in India as it is in the West, then we will have many more people do a Bono. But of course Bono's campaign is all about giving the fish rather than teaching people to fish.
The problem is that those who do teach people to fish feel funds which can be used for investing in publicity (branding, PR etc.) can be better spent in building another school. That's not how the 'system' (people, business, companies, market) work.
That's why I like the Infy way of doing things - DO a lot, use it to build an image. I, for a fact, know that they don't do it only for the sake of publicity and everyone genuinely cares but by making a splash of it, they make sure more people get on board which only helps their cause.
Now - just get a reality show on this and somehow get high TRPs in the first month. Then see how things change in India.
Post a Comment