But it is the first lot that I want to talk about - the ones that watch 20 English clubs in one of the world's most commercialised sporting leagues. Talk to some of them, and a curious linguistic-social oddity will strike you: they refer to their teams with pronouns such as "us" and "we". People have attained a curious level of self-identification that lets them attach a part of themselves with a team based in a place most of them would struggle to pick out on a map. Mind you, only the top clubs, nay marketing wonders, have managed these psychological feats - I have never met someone in my local circle who would use a "we" for Sunderland or West Bromwich Albion.
I recently stumbled upon a fabulous satire on the dependably hilarious show That Mitchell and Webb Look - to me, the definite summary of the nonsensical nature of this kind of feeling among some fans. Watch it even if you aren't a football buff: