New look-kool Sportstar?
Three weeks ago, I decided that my "sports quotient" had dropped to alarming levels, especially when it came to non-televised sports and domestic tournaments. I have not read The Sportstar in a long, long time, so I began purchasing that great love of my childhood (when I would devour a lot of issues obtained from my father's office. The posters were the highlights of course).The last two issues of the weekly did a lot to assuage any suspicions I had about its quality and coverage: articles by Brijnath (always a good sign), coverage of chess and swimming, photo features, tributes, old sporting encounters revisited - in short, excellent stuff that told me it was time to put in the 426/- for the annual sub. Until this week.
The editor-in-chief's note on the 2nd page popped up as a hidden speedbreaker. It says that from the next week, "the magazine will sport a new look as a tabloid... packaged neatly into the compact format". Apparently, the result of some redesigning exercise.
Why? My pulse races as I contemplate what a magazine in "tabloid" form must be like? It's supposed to have "a new typeface" that will be "young and bold" and "reader-friendly". Call me conservative and living in the past, but I can't see what is reader-unfriendly about the current look. The large font-ed, well-spaced out look on thick white paper always looked inviting. Unless, all this is a euphemism for cutting costs somewhere. They promise that the articles will continue to be the same, but I'm not shelling out my money unless I make sure of what it's going to be like for the next couple of issues.
6 comments:
Hi Ramanand,
The main reason behind The Sport Star going tabloid is that The Hindu group cannot really afford publishing it in the form of a magazine.
Having it as a tabloid will save on the printing cost. But I hope change in avtaar will not lead to reduction in coverage, becuase it is the only serious sport magazine we have.
It is a Hindu publication - quality will never be compromised.
Unless they started recruiting MBAs as Mngmnt Trainees :)
:(
I did know that SportStar was changing it's design
I wonder why there is only one English Sports Magazine in India
The format is OK.It is cheaper (as far as the price goes). More importantly, there's no domestic sport.
More of EPL and football in general.
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