The simple and practical purpose behind getting your Diwali chores out of the way is so that we can indulge in the Sun TV Deepavali 'sirappu nigazhchigal' (i.e. 'special programmes', as you unentangle your Northie tongue after an ill-advised attempt to pronounzh that). In fact, some dispassionate but misguided anthropologists have even been led to believe that this communal partaking of the dawn-to-dusk Sun TV feast is the true essence of the Tamil Diwali. (Some rascally fellow has also submitted a thesis saying Naragasuraa, was misheard on his deathbed: he wanted us to do 'videos', not 'vedis'. This is just more defamy.)
In reality, this is how things unfold. A week before Diwali, Sun TV will begin announcing its line-up of this year's SiNis (Ed.: carpal-friendly abbr.; its similarity to "Cine" is purely coincidental).To make sure each and every viewer of Sun TV is able to by-heart the schedule, the kind souls in charge of programming will show this lineup every 15 minutes. This often means that the 9 pm nightly soap will start the next day at 6 am, instead of 10 pm the same day.
One of Sun TV's core beliefs is eternal consistency ( which is why they only recently began accepting the helio-centric theory of the solar system), so each year, the SiNi line-up is the same:
- Nadaswaram (a.k.a. Nagaswaram) performance
- Devotional Carnatic song (preferably by siblings)
- Spiritual guidance (depending on judicial status of seer's police cases)
- Interview with Tamil Music Director
- Interview with reigning Tamil comedy superstar (i.e. Vadivelu)
- Interview with the super-talented cast of a about-to-be-super-hit Tamil film releasing today
At this point, we will have one hour of the 'paTTi manDram'.
- Who watches more 9 pm nightly soaps: daughter-in-laws or mother-in-laws?
- Is the use of soap by daughter-in-laws antithetical to our (5000+n) year-old heritage?
- Mother-in-laws are more likely to break-up the home after watching the 9 pm soap: True or False? Comment with references to 9 pm soaps (one 8 pm soap rebuttal allowed)
- What is the correct spelling: mother-in-laws or mothers-in-law?
After such cerebral sparring, the rest of SiNis are:
An important note about the film is that it is never just a film, but a <dramatic>"Film that is being telecast on TV for the first time in this universe or any of its parallel universes"</dramatic>
And there are two in a day. It really must be Diwali.
The great thing about Sun TV is, as we have already remarked, its remarkable and secular consistency. To ensure people aren't put off balance, it follows this same template for Pongal, for Vinayagar Chathurthi, for Christmas, and other festive days. For Tamil New Year day, it gets even special: by interviewing A.R.Rahman, Vijay, or Dhanush. Or if we are very, very lucky, Vadivelu twice.
And people say the Tamil Diwali ends at 6 am.
1. (the linguistic constant 'n' is introduced to ensure that Tamil remains older than Sanskrit or Proto-Aryan or Trans-Elvish).