Apr 23, 2008

Yaara da spotlight

I see a revival of interest in an old post of mine because then, as now, the word 'tashan' was briefly in vogue thanks to one of those cheeky Coca Cola ads featuring Aamir Khan (see storyboard here), complete with tune from "Naya Daur". The ad was so popular that it was even spoofed for Mirinda in a Tamil ad!

So if you're wondering, as I was then, what "Tashan" really means, then some help in this post. However, one worries that a film that I'm likely "to shun" is going to wipe out memories of that really cool (or let's say "thanda") ad.

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