Yaara da spotlight

I see a revival of interest in an old post of mine because then, as now, the word 'tashan' was briefly in vogue thanks to one of those cheeky Coca Cola ads featuring Aamir Khan (see storyboard here), complete with tune from "Naya Daur". The ad was so popular that it was even spoofed for Mirinda in a Tamil ad!

So if you're wondering, as I was then, what "Tashan" really means, then some help in this post. However, one worries that a film that I'm likely "to shun" is going to wipe out memories of that really cool (or let's say "thanda") ad.

Ad Nauseam

The unnecessary knowledge of Cabbie, Cabbie

The title song from Kabhi Kabhi (the Mukesh version) is undoubtedly a classic. However, I don't quite like it all that much, simply because I don't like Mukesh's voice all that much. The repetitive refrain doesn't help matters. I give it its due respect and move on.

Until now. Whatever little admiration I had for the song is being swiftly eroded each time this new and extremely obnoxious Vodafone ad plays on the channels (it plays a lot. A lotttt.) Hearing the song through the voices of several generations of vocally challenged males has induced a reflex not unlike Pavlov's dogs, but for opposite reasons.

For when the song shall play in the future, do not be surprised if my fingers are seen pressing the air where the remote's channel switch buttons would be. The song has been ruined, totally ruined. In my frazzled opinion, this is worthy of a public interest litigation.

Exceedingly Dumb or Exceedingly Clever

Exceedingly Dumb or Exceedingly Clever

There's an ad playing the airwaves advertising a test ride for the Zen Estilo which apparently guarantees the crash dummy a prize of some sort. The ad keeps hammering the "no hidden small print, no catches, all hunky-dory saar with a cherry on top" theme. At the end, it signs off with "conditions apply". Eh?

Update: Dhammo has been subjected to it too.