Oct 22, 2003

I'm not sure I get it. Private TV Channels make money from advertising, and those which are paid, get additional revenue from subscribers. But can these paid channels push the amount of ad breaks to such an extent that they're a positive nuisance? The subscriber who pays hates it. The advertiser will eventually suffer the consequences of over-exposure. A case in point is Zee Cinema which is actually Zee C-ad-i-ad-n-ad-e-ad-m-ad-a. It takes them about 4-5 hours to telecast a single Hindi film (average length of about 2.5 hours). Incredibly awful. The movies suffer as do we. Damn the channel.

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